Digital marketing is the practice of promoting products or services using digital channels such as websites, social media, email, and search engines. It has become essential for businesses in today’s internet-driven world.

Unlike traditional marketing, digital marketing allows for real-time engagement, targeted advertising, and measurable results. Common strategies include search engine optimization (SEO), content marketing, pay-per-click (PPC) ads, and social media promotion.

With more people spending time online, digital marketing helps businesses reach wider audiences, build stronger customer relationships, and grow efficiently in the digital age.